MAGICAL MEMORY TOUR.COM //

Roll up for the Magical Memory Tour

The University of Leeds commisioned us to design and build the magical memory tour a new website are asking people to blog their memories of the Beatles to create the biggest database of "autobiographical memories" ever attempted.

The online survey, devised by psychologists Professor Martin Conway and Dr Catriona Morrison from the Leeds Memory Group, aims to enhance our understanding of human memory by uncovering the role The Beatles and their music play in our personal histories.

As global pop icons, the impact of the life, times and music of The Beatles spans different generations countries and cultures.

The survey is aimed at anyone, anywhere who has a memory relating to the Beatles (you don't have to be a fan to get involved!). Participants should think about the first thing that comes to mind from their life that is related to the Beatles. It may be a very vivid memory relating to a particular album, song, news story - or even band member.

At www.magicalmemorytour.com participants will have the opportunity to input their own memories and explore other people's. They can find out which albums evoke the most memories; which songs evoke positive or negative memories; which news events are most vividly remembered.

Launched in partnership with the BA as part of National Science and Engineering Week (7-16 March), results from the survey will be launched at the BA Festival of Science (6 - 11 September) in Liverpool.

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